Hello World!
Welcome to Wreflection, a blog that offers insight, analysis and opinion on business, tech, and the business of tech.
“The act of writing is the act of discovering what you believe.”
Through my writing this blog, I seek to explore and discover what I believe in, and express my discovery and exploration to the world.
I write about four things:
Business Strategy - Why do some win while others fail. What trade-offs shape product, pricing, and market dynamics?
Product Lessons - Stories from past experiences building and scaling products. Lessons from leading tech teams. Recent experiments, successes, and failures. What works, what doesn't?
Tech Analysis - Making sense of Artificial Intelligence, Platforms, Marketplaces, and whatever's changing our world, and specifically what it means for business.
Personal reflection - Occasional essays about my life and other interests.
About Me
I am an electrical engineer by training, with a masters in business. I most recently spent 10 years at Amazon building warehouse robots, and launching new categories and products.
Because I spent 10 years of my career there, I expect to write a lot about my views on Amazon; but the contents of this blog are my personal views and does not represent the views of Amazon or its management. Data and information on this blog will never represent confidential Amazon information.
I look forward to making this blog worth your time.