Wreflection provides incisive analysis of business, tech, and the business of tech.

Welcome to Wreflection!

Every week I analyze what matters in business and tech. Ideas, news, and policies are examined based on their merit, without partisan bias. Subscribe to get full access to the newsletter and publication archives.

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This newsletter will be about one of three topics:

  1. Business Strategy - How companies and markets really work. Why some win while others fail. What trade-offs shape product, pricing, and market dynamics?

  2. Product Lessons - Stories from past experiences building and scaling products. Lessons from leading tech teams. Recent experiments, successes, and failures. What works, what doesn't?

  3. Tech Analysis - Making sense of Artificial Intelligence, Platforms, Marketplaces, and whatever's changing our world, and specifically what it means for business.

Who It’s For

Executives, investors, operators, and thinkers who want to be informed about the tech and business word. Readers who prefer logic over hype, and facts over feelings.

About Me

I am an electrical engineer by training, with a masters in business. I most recently spent 10 years at Amazon building warehouse robots, and launching new categories and products.

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Business, Tech, and the Business of Tech.

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Business, Tech, and the Business of Tech • Previously built 🤖 @Amazon