Analysis of business, tech, and the business of tech.

Welcome to Wreflection!

My essays are theories, frameworks, and analysis at the intersection of business, tech, and strategy. I examine ideas, news, and policies that is shaping business and tech. Please consider subscribing to get full access to all the essays and publication archives.

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I generally write about:

  1. Business Strategy - Why do some win while others fail. What trade-offs shape product, pricing, and market dynamics?

  2. Product Lessons - Stories from past experiences building and scaling products. Lessons from leading tech teams. Recent experiments, successes, and failures. What works, what doesn't?

  3. Tech Analysis - Making sense of Artificial Intelligence, Platforms, Marketplaces, and whatever's changing our world, and specifically what it means for business.

  4. Personal reflection - Occasional essays about things in my life and other interests.

Who It’s For

People who work in tech, invest in tech companies, build products, or want a deeper understanding of business and tech. Readers who prefer logic over hype, and facts over feelings.

About Me

I am an electrical engineer by training, with a masters in business. I most recently spent 10 years at Amazon building warehouse robots, and launching new categories and products.

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If my writing resonates with you, I would love to hear from you. Hit reply to any email to share your perspective, suggest a new topic, explore collaborating, or simply say hello!

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Business, Tech, and the Business of Tech.

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Business, Tech, and the Business of Tech • Previously built Robots @Amazon